Branding

Customers genuinely love DINO® creating an emotional connection that transcends typical brand relationships. This unique affinity drives increased volume at the pump and more traffic to your convenience store.

Create exceptional customer retention through proprietary payment solutions and loyalty programs. Competitive savings keep drivers coming back, encouraging a stable, devoted customer base.

Partner with HF Sinclair Corporation, one of the nation's leading energy companies. Gain substantial resources and stability while maintaining operational flexibility and personalized support.

Experience a relationship-focused approach that emphasizes responsive support and genuine investment in your success. Clear brand standards with easy-to-follow compliance guidelines make operations simple.

A registered TOP TIER gasoline, DINOCARE® follows high standards set by original equipment manufacturers for detergent gasoline, satisfying the requirements of today's most advanced engines. 

Valero invests directly in your success through paid brand conversions for qualifying sites. Eliminate the financial barrier to joining their premium network—when Valero covers your conversion costs.

Capture lucrative business accounts with comprehensive Commercial and Fleet Services programs. Drive high-volume, high-quality sales through coordinated fleet card partnerships and dedicated business development support.

Reduce transaction costs with Valero's proprietary credit card program – completely fee-free to dealers. Includes 24-hour Payment Service Center support, pre-screened mailings, and multiple application channels to maximize enrollment.

Benefit from Valero's high-impact brand advertising via television, radio, social and digital media, POP signage, and national sponsorships of the Valero Texas Open and Valero Alamo Bowl.

Access Valero eSource for convenient online ordering of convenience store supplies, equipment, and brand materials. Network connectivity and POS system programs ensure seamless operations from day one.

Receive a secure supply of TOP TIER certified fuels from the world's largest  independent petroleum refiner.