Benefits of the Valero Brand
- Fresh, new high-quality brand image
- Part of a growing national network of stores
- Brand conversion paid by Valero for qualifying sites
- Secure supply of TOP TIER certified fuels with competitive pricing
- Participation in Valero’s Commercial and Fleet Services programs
- Participation in our many value-added programs, including:
- Commitment to Excellence Mystery Shop Program
- Valero eSource online convenience store supply, equipment and Valero image maintenance shopping site
- Network connectivity and POS System programs
Visibility Through Advertising
- High-impact brand advertising via television, radio, social and digital media, POP signage and sports sponsorships
- Coordinated brand/image materials for your canopy, dispensers and storefront
- Valero Coming Soon and Grand Opening support
- Brand recognition through name events like the Valero Texas Open and the Valero Alamo Bowl
Credit Card Program Benefits
- Acceptance of Valero’s no fee, proprietary credit card and gift card as well as bank and travel cards
- Personalized 24-hour support from Valero’s own Payment Service Center
- Credit card marketing support such as signage promotions, pre-screened mailings and various application methods
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